Vivian Hairston Blade of Experts in Growth Leadership Consulting calls out 5 myths that return every time the economy slows.
Myth 1: Customers demand lower prices during a recession.
Myth 2: You have to follow competitor price moves during a recession to stay competitive.
Myth 3: We’re good at what we do. Customers are privileged to do business with us.
Myth 4: Customer-retention initiatives are a cost that won’t pay back.
Myth 5: Customer retention is the responsibility of the sales and customer-service departments.