Have a lot of clutter in your garage or attic? Need a bit of extra cash? Want to support the BSA Troop 100? We need you! The Earth Day Yard Sale is looking for vendors to come and sell their spare stuff, and crafters are also welcome! This will be on Saturday April 22, from 8a.m. to 1p.m., at First United Methodist Church, 1126 E Silver Springs Blvd. For information about reserving a table or pickups come into the ocala4sale office or call us at (352)629-1663.
Sales is a lot like fishing. Success takes planning. What kind of fish do you want to catch? Where are those fish? What line weight will you need? What do they like to eat? Is the weather right? Fishing is easy, catching demands planning.
Sales is the same. You can sit waiting for a random fish to swim by or you can make a strategy. Who is your ideal customer? What triggers them to buy? How do you reach them and why should they buy from you.
You have to think like a fish to catch one. If you need help with strategies, we have solutions. I’d love to help you start catching, or catch more sales! Here’s to catching!
LuAnne Warren (352) 547-2182 direct line or [email protected]
I just saw a quote worth repeating. I read it n an article by Dr. Tony Alessandra and the quote is from Jeffrey Gitomer;
“When you let your positive words and actions speak for themselves, your reputation rises in the process.”
If you don’t subscribe to “Jeffrey Gitomer’s Caffeine Jolt” by email (or iTunes, etc.) I would recommend it. His advice on salesmanship has been very valuable for me and I encourage my sales team to keep up with him, read his books, they are all helpful.
It’s important to always be learning in sales. Sometimes I read and am reminded, often I’m learning. Hopefully what we learn serves our customers better.
We are a little late in wishing you a happy new year! We’ve been busy working on features to help make your experience with us better.
If you haven’t noticed or heard, we launched a state-wide classified site, Florida4sale.com. We are pretty excited. There are items that folks will travel the state for. We hear about it all the time;
- Someone drove from Kansas for a truck
- 5,000 Legos were shipped to Michigan
- A snowbird called looking for real estate and golf carts near the Villages
- the list goes on and on…
Folks will travel the state for the right item and beyond (I mean Legos? Aren’t there Legos in Michigan?) For the right item, distance doesn’t always matter.
We have worked on some new features and now you can cross post your inventory onto Villages4sale.com and Florida4sale.com.
I’ll be sharing next week some additional features we can help you with that will enhance search for your listings on our site. It’s good stuff. Stay tuned!
If you are interested in a larger package to you can post more on Villages and Florida, give us a call. We’d be happy to help you!
I had a great sales lesson last night. So very basic, it comes from Sales 101. Yet, the reminder was valuable and I thought I’d share.
Last night I returned my leased vehicle. I was taken care of by a sales person who asked if I was wishing to trade it in or simply return the car. I said I was simply returning. He asked me no questions.
I mentioned that I loved the car. It had been a treat to drive. He asked me no questions.
He did tell me turning in a lease was a manager’s job, not his. He was polite, a nice fella. He asked what I did and told me how someone had just bought a bedroom suite using Ocala4sale.com. They loved the site. But asked me no questions.
I baited him to see if he would ask if I told him I loved the car…nothing.
The general sales manager came out. Barely asked my name. Asked me virtually no questions. Not one. I asked him questions. I shared about what I did. I did a soft pitch for business. He didn’t give a hint that he cared that I was not a repeat customer. He was nice. Every person I’ve met at this dealership is nice and my experience was good. So why did they lose my business?
Sales 101: You have to ask for the business. Always ask. What’s the worst thing that can happen? You get a no, but is it a no, or is it an opportunity to learn what caused the decision and give you an opportunity to win back business?
I was told this morning that the auto business is a “Right Now” business. Aren’t most sales? We have so many options for almost everything, Realtors, Insurance, auto dealerships, apparel, furniture and the list goes on. If not buying from you, there’s someone else who wants my business down the road.
Why is one dealership virtually empty and another busy all the time? Why does one Realtor need a team to help them with listings and the next manages to keep one or two?
I suspect a lot of it is in the ask. Did you ask about me? Did you show you were interested in my needs by asking me? Did you listen? And most importantly, did you ask for the sale?
I saw this list and thought it offered some valuable reminders when it comes to being online. Great reminders by Seth Godin. I give him full credit and thought it worth sharing.
Every day on the internet is like September, because there are always newbies, or people who didn’t get the memo. The internet is a connection machine, a community. It has swimmers and lifeguards, givers and takers, the honest and the grifters…
Here are ten things to remember, feel free to share with those that are less experienced. Happy September:
- Don’t hit ‘reply all’ to an email unless you have a really good reason. And don’t write, “take me off this list” to a listserv, because everyone on the list will probably get your note. That’s been true for thirty years and it’s still true.
- You may think you can recall a sent email, but you probably can’t. Best to breathe three times before you hit send.
- Don’t type in all caps.
- Don’t buy anything on the phone (or by email) from a stranger, especially anything having to do with your small business, your computer, your Google listing or a charity. Just hang up.
- Everything you click on or surf on or do online is being recorded somewhere. Act accordingly.
- Backup your data, get tenant’s insurance and turn on ‘Find my iPhone’ on your Mac.
- When in doubt, restart your computer. If that doesn’t work, visit duckduckgo and type in your question. You’ll be amazed at how many people have had the problem you’re having.
- To become an expert in something, you’re going to need to read more than the first link that comes up in a search. And before you forward something you’re not an expert in, check Snopes.
- Offer help on something you’re good at to the community at least three times before you ask that community for help. Someone is always coming up behind you.
- Don’t believe everything you read online. In fact, don’t believe most of it.
Bonus #11: Be kind. Thanks.