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Online Advertising Guide

Search Engine Strategy #2: Know Your Terms

by Michael on November 24, 2009

Top placement almost never happens by accident. The first step in planning your search engine strategy is to consider the search phrases potential customers are likely to use to find your website. Start with listing a few phrases off the top of your head. If you’re a Realtor serving a local market in Kansas, you’ll probably come up with a few phrases like:

1) real estate
2) homes for sale
3) Wichita
4) Kansas

This list gets the ball rolling, but if you stop here the game is over. Your hope of gaining top placement on any of these individual search terms is practically nonexistent and would not serve you effectively even if you succeeded. The broad term “real estate” returned Google results from almost four hundred million web pages when I searched it recently. As a local real estate agent, you don’t have a chance of appearing in the natural results in this list.

Even if you did rank well for any of these terms individually, you’d be missing your market. With a broad search term (“Wichita”) the prospective customer is more likely to be browsing for general information and less likely to be in the mood to buy. A highly targeted search (“Wichita Crown Heights Homes for Sale”) represents a searcher with a specific goal in mind, and someone nearer to making a decision about purchasing a home.

The general term may provide more traffic (if you succeed in getting top placement for it) but the leads are more likely to be cold. A very specific search phrase may generate less traffic, but the leads are likely to be red hot.

Ideally you want to find a handful of highly specific phrases (not individual words) that uniquely describe what your business offers to the searching public.

Want to learn more? Request our free White Paper on SEO strategies: "Top Placement: Eight Strategies for Effective Search Placement."

To request our free white paper, fill out the form below or call (352) 547-2182.

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Would you like information about advertising on any of the following websites?

 ocala4sale.com gainesville4sale.com tampa4sale.com jax4sale.com orlando4sale.com

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Four Ways to Sell More . . . and Stretch Your Advertising Dollar

by Michael on October 30, 2009

In times like these, you can’t afford not to advertise. But in times like these, you can’t afford to waste a single advertising dollar. At USA4SALE Networks, we can help you grow and defend your local business through targeted local advertising in our network of community classified sites. Here are four ways we can benefit your business:

1.) Catch More Fish by Fishing in the Right Pond

While traditional media outlets have remained stagnant or declined in recent years, people are spending more time online. [click to continue…]

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How to Drive "Word of Mouth"

by Michael on January 23, 2009

"Where did you hear about us?" It’s a critical question for gauging the effectiveness of your marketing strategy. It’s a question you ask every customer (or at least know you should!) Our favorite response — and probably yours, too — is "a friend told me about you." Referrals from a friend are powerful and effective. There’s simply no match for the credible testimony of your friends and colleagues.

But as you investigate a little deeper, you’ll discover that a simple referral from a business associate is not quite as simple as it seems. [click to continue…]

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