Today I read about customer service. It was about sacrificing serving customers well to save money. In his words, “being cheap.” I struggle with wanting to conserve funds to help profitability. Post recession, we all do. Here are a couple of things he said that gave me pause;
“The race to the bottom is unforgiving and relentless” The choices we make in how we serve our customers will determine which direction we are headed, to the top or to the bottom.
The choices I make in serving customers; are they to first serve them better or first to help my bottom line? I believe if I consistently choose to serve the customer, the bottom line takes care of itself.
The efficiency I strive for in company processes; are they helpful to my staff? Encouraging? Progressive? Do they benefit my customer? Or am I being cheap? There is a distinct difference in being cheap and being efficient. It should never be at the cost of service to a customer.
“Cheap is the last refuge for the marketer who can’t figure out ho to be better.”
We are working on our systems. We have recently launched Florida4sale.com and will be rolling some of our outer markets into this one. You may see some changes is our dealer processes. We are striving to improve and transition to make our services easier for you moving forward.
Our goal? To give you a reliable, excellent resource for selling your products.