Why do smart businesses advertise? Lots of good reasons. I’m going to list four that you might not have considered lately;
- Retain Existing Customers. — when are you most likely to pay attention to advertising for new automobiles? If you’re like most, right AFTER you’ve purchased a new car. Seeing ads about the car you just purchases reminds you that you made a good decision buying that vehicle! It helps to cement customer loyalty for years to come. Everyone likes to be reminded they made a good decision.
- Encourage your Employees. — Everyone wants to take pride in the company they work for. One way to boost employee morale is to create advertising that makes them look good in front of family and friends. It puts wind the the sales of your sales people!
- Nab Employees from Your Competition. — Everyone wants to work for a winner. So let the world know how well you’re doing. You may find your competitor’s employees knocking on your door!
- Gain Competitive Intelligence. — Want to find out what the public thinks about your business? What to find out what they think about your competition? Include a survey as part of your online advertising, and use the opportunity to learn more about how you stack up in public perception.
excerpted from BrickCity.com blog