Nick Longo collects 20 tips to optimize your business website to move up in the search engine results. My four favorites are:
- Write Website copy for humans.
- Make sure the title of each page is different.
- Ask the right people to link to you.
- Refresh your Website with new content and pages regularly.
The biggest takeaway from this article is his word of warning.
“You can optimize all you like but if people aren’t searching for and talking about what you’re selling, no amount of SEO will help you rank or sell more.”
Consistently advertising your business, as you do through this Inventory Managment System, is how you drive people to search for your unique blend of search words. Listen to your customers. What benefits and features are they talking about. It will also be what they search for on Google.