Selling an item in the classifieds means it could get lost among the other ads. Everyone wants to sell their item quickly and get a good price. Making a video is a great way to stand out from other ads and let your customers look before they buy. If you imagine yourself in the buyer’s shoes, you know that you are more likely to call on an item you have seen, before calling on an item you haven’t.
You can use a video to sell your car, your home, or even show the item, like a washer dryer set, in use. Another idea is to show the pets you are selling – cute puppies, fluffy kittens or a talking bird! Video opens your opportunities.
To make your videos, you can use different applications such as Camtasia, Camstudio, iShowU, Vimeo or Premiere. Almost any digital camera and many cell phones can record video. Upload your video to YouTube, and include the link in your ad. You may edit your video using Adobe Premier Elements , Final Cut Express or Windows Live Movie Maker.
A great video will be helpful to the customer by:
- Showing how the item is used
- Explaining the benefits of the item
- Instilling trust that the item works
You should get an experienced video camera handler to help you set everything up. Practice what you are going to say a few times, perhaps you want to write a script. Repeat until your voice does not shake with emotion or nerves. Remember to smile and include shots of your face in the video; people do not just want to see hands without knowing who they belong to. Make sure that the end result is a focused picture that does not wobble, that the sound quality is clear and if you can, include some text at the end of video to sum up what was said.
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