Selling an item online allows you advantages over just print advertising. With online classifieds, you know that your potential buyers are sitting at a computer. Making a video is a great way to let your customers look before they buy. Buyers are more likely to inquire on an item they have seen. The more pictures the better. And video offers a whole lot of pictures.
You can use a video to sell your car, your home, or anything that requires a deeper look. For instance, use a short video to show the pets you are selling – cute puppies, fluffy kittens or a talking bird! The options are endless.
What You Need
Most digital cameras and many cell phones will take video. Once you upload these files to a site like youtube or vimeo, you need only provide buyers with a link. Since you know the person reading your ad is already online, providing this link will take them instantly to the video of your item for sale. You will need:
- Digital camera, digital video camera, or smart phone (with video upload app).
- An account with a user submitted video site.
- High speed Internet connection. Smart phones should use a WiFi connection.
- Video editing software (optional).
Is Video Editing Software Necessary?
A video editor will allow you to add text on the screen, but most video sites include this feature. If you want to splice several scenes together, instead of one long shot, you will need a video editor. There are many different computer programs available, such as Camtasia, Camstudio, iShowU, Vimeo or Premiere to make your videos. High end editing can be done with Adobe Premier Elements or Final Cut Express. But with a little planning, you can include all the features of your item without separate shots.
A great video will be helpful to the customer by:
- Showing how the item is used
- Explaining the benefits of the item
- Instilling trust that the item works
Making a Video That Sells
Improving the quality of your video is pretty easy to do. Ask for help from someone that knows how to use a camera. A steady focused shot will help viewers get a better idea of the item’s condition. Use the same techniques for lighting, focus and composition as with still photos.
Practice what you are going to say a few times, perhaps you want to write a script. Repeat until your voice does not shake with emotion or nerves. Remember to smile and include shots of your face in the video; people do not just want to see hands without knowing who they belong to. Make sure that the end result is a focused picture that does not wobble, that the sound quality is clear and if you can, include some text at the end of video to sum up what was said.
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