I just read an article about social media faux pas. What is the impact on your brand? How long does it last? For most of us, mistakes won’t go viral, but they can have a local effect. In a small community reputation is everything! Here are a couple of examples of a tweet gone wrong:
In 2011, a tweet went out on the Chrysler Autos Twitter account that stated: “I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f….ing drive.” The person who tweeted this accidentally forgot to sign out of the corporate account he managed for Chrysler at agency New Media Strategies. He had meant to send it out on his personal Twitter account. The agency got fired by Chrysler.
And then there was Domino’s Pizza. In 2009 two Domino’s franchise employees posted what they considered a funny video of them doing rather unsavory things to Domino’s food. The two got fired and ended up with felony charges.
These are just a few examples. As an employer, do you see what your staff says on Facebook? Our social behavior is one Google search away and it can impact sales.
If you are in a quandary as to what to do with Social Media–give us a call. We’d be happy to discuss effective small business solutions!
Vice President, USA4SALE Networks, Inc.