Good photos are the best way to increase the effectiveness of your classified ad. Lighting is one of the most important things to get right in a photograph. If an image is too dark you can’t see the item for sale. If the lighting isn’t consistent, it will be hard for buyers to see the condition of the item. However, with some practice and experience you can learn to get it right or make the best of the lighting available.
Photographing in Consistent Outdoor Lighting
When shooting product photos, professional photographers use full, even light and avoid hard shadows. You should follow their example. If you are selling your car, park it in full sun, not under a tree. If you are selling your home, wait for a clear, sunny day free of clouds casting shadows.
As the name suggests, this is light coming from behind the subject of your photo. Photographers use this effect to create artistic photos of objects silhouetted against a sunset or other beautiful scene. Since this is a classified, you do not want to have a black shadow of the object you are trying to photograph because the sun or some other bright light is shining behind it. This problem is called ‘underexposure’. You can avoid this result by using a fill-flash to chase away the dark shadows or moving so the light is behind you.
As the name suggests, the light comes from the side, illuminating one side of the object and leaving the other in shadow. This technique can create a mysterious effect and can be done by having the subject of the photo posing near a window. Since you are looking for a natural effect instead and wish to eliminate the sidelighting problem, you can use a surface that will reflect light back onto your item or add another light to eliminate the high contrast shadows.
This effect is used to soften the harsh light on your subject, for a more pleasing result. Many photographers will advise you that the bright noon sun is the worst sort of light to photograph in as it casts dark shadows and bright light which is washed out of color. The typical solution is to either take the photograph in the shade, or while the sun is behind a cloud, or at a better time of day such as early evening. Sometimes you can also create some shade with an object like an umbrella.
However, if you are photographing a vehicle or motorcycle with lots of chrome, the sunlight from 11am- 2pm will work well to make your ride shine.
Artificial lighting will be necessary for all indoor shots. You can combine house lamps, overhead lights, and a simple flash. Flashes can be diffused with a piece of matte finish invisible tape. When used with additional lighting, this will eliminate the red eye effect when taking pictures of puppies. It will also reduce harsh shadows.
Working with normal indoor lights usually results in a yellowish light. Open curtains and use sunlight as much as possible for clear photos with proper colors.