The internet is an awesome tool. There is so much tracking available! But can you track everything?
We did a survey on Facebook asking the following question: When shopping for a car at a local dealership you…
- First call the dealership for vehicle information
- First e-mail the dealership for vehicle information
- Just visit the dealership without an appointment
How do you think folks answered?
We’ll share. 10 will call first, 3 will email first and 120 will just visit without an appointment.
Digital advertising works. You can’t track everything. But aren’t you glad they stopped by?!