When browsing on the classifieds, we all want OUR ad to STAND OUT from the rest. But think about this…Do you want to BE SHOUTING AT ME ABOUT YOUR PRODUCT? Do you like it when someone shouts at you? I don’t.
Writing in all caps is like Shouting.
All caps are effective for adding effect, but only if used sparingly.
What if someone shouted at you all the time?
It would become meaningless. It’s more difficult to understand when someone shouts and is significantly more difficult to read.
What is the worst thing that could happen when putting classifieds on our site? Actually making it harder for someone to read! Yikes!
What about lower case?
The same rule does not apply when using all lower case. It’s annoying. Your audience may think less of you, but it’s not as hard on the eyes as all caps.
Happy Friday Everyone! We appreciate your business very much!
Reference: About.com by Heinz Tschabitscher. For more on the topic. Click Here.