With high unemployment rate, the job market is a highly competitive one, and that seems like it should be a hiring manager’s dream. But the reality is every new job posting will receive more applicants than ever – the Department of Labor currently estimates there are 4 to 5 employees available for every new job that comes available. With so many applicants waiting to apply for your open position, you need to find the right new hire by starting with the best ad for the job.
Describe the Position Accurately
An accurate and informative ad will allow applicants to provide you a detailed response and help you narrow your field of candidates. Writing the ‘perfect’ job advertisement may seem daunting, but the task is important to lowering turnover. Iowa State University sites a Harvard study that showed where 80 percent of corporate turnover is due to hiring mistakes. Be sure to hire the right employee by attracting the right candidates.
- Start with a strong description of the job opportunity.
- Tell potential employees what they can achieve in this new position.
- State what they will be able to contribute to your company.
- Show what abilities they will be able to utilize.
Include Compensation and Benefits
Be sure to discuss the salary and other benefits you are offering, for a more senior position you may instead mention that the salary is negotiable depending on skills and experience. If the opportunity is available, mention possibility for future advancement, bonuses or commissions as these items are incentive for possible long-term employees. Include management training or other career education. Be realistic about offering compensation that will attract and retain the person you really need.
Include information about your business or organization. Potential employees will want to know the organization they will be interviewing with. If you remain anonymous, you could lose valuable interest. Always be sure to include the correct contact information for receiving resumes or questions in your advertisement, especially when it’s dedicated for hiring and different from your company’s publicly listed information.
Be Clear on Your Requirements
In the job ad, be specific. Ask for what you want in the ‘perfect’ candidate. If something is a requirement, state that it is a must for the position. If a qualification is preferred or optional, then list it as so. If you require a skills test, background check or other pre-qualifier, let job seekers know this information. Better to let potential applicants screen themselves than to waste your own time going through resumes of those who don’t qualify.
Bottom line in writing great ads that will recruit great employees is to ask for exactly what you want. Now is the time to look for your ‘perfect’ employee – and chances are good you will find them.